/* SafeMarketing — estilos compartilhados por todas as páginas de safemarketing.com.br.
   Mesma abordagem do site do SafePlay (tokens no :root, nav fixa, seções de
   72px, cards), com a marca da SafeMarketing. */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{
  --pr:#0F766E;--pr2:#14B8A6;--ac:#F59E0B;--wa:#25D366;--dk:#0B1F2A;
  --bg:#F6F8F9;--sur:#fff;--tx:#14202B;--mu:#5B6B77;--bo:#E3E8EC;
  --r:16px;--sh:0 2px 16px rgba(10,30,40,.07);--shm:0 10px 36px rgba(10,30,40,.12);
  --fh:'Poppins',system-ui,sans-serif;--fb:'Nunito',system-ui,sans-serif;
}
html{scroll-behavior:smooth}
body{font-family:var(--fb);color:var(--tx);background:var(--bg);overflow-x:hidden;line-height:1.65}
img,svg{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
ul{list-style:none}
.container{max-width:1160px;margin:0 auto;padding:0 24px}
section{padding:72px 0}

/* NAV */
nav{position:fixed;top:0;left:0;right:0;z-index:1000;background:rgba(255,255,255,.94);backdrop-filter:blur(14px);border-bottom:1px solid var(--bo);transition:box-shadow .3s}
nav.up{box-shadow:0 4px 20px rgba(0,0,0,.08)}
.nw{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.logo{display:flex;align-items:center;gap:10px;font-family:var(--fh);font-weight:800;font-size:1.25rem;color:var(--dk)}
.logo b{color:var(--pr)}
.logo-mark{width:32px;height:32px}
.nlinks{display:flex;align-items:center;gap:26px;font-weight:700;font-size:.93rem;color:var(--mu)}
.nlinks a:hover{color:var(--pr)}
.nlinks .btn{color:#fff}
.nt{display:none;background:none;border:0;font-size:1.6rem;cursor:pointer;color:var(--dk)}

/* TIPOGRAFIA E BOTÕES */
.pill{display:inline-block;font-size:.72rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;padding:5px 14px;border-radius:99px;margin-bottom:14px;background:rgba(15,118,110,.1);color:var(--pr)}
.h1{font-family:var(--fh);font-size:clamp(2rem,4.6vw,3.1rem);font-weight:800;line-height:1.14;color:var(--dk)}
.h1 em,.h2 em{font-style:normal;color:var(--pr)}
.h2{font-family:var(--fh);font-size:clamp(1.6rem,3.2vw,2.2rem);font-weight:800;line-height:1.2;color:var(--dk)}
.sub{font-size:1.07rem;color:var(--mu);max-width:640px;margin-top:14px}
.center{text-align:center}.center .sub{margin-left:auto;margin-right:auto}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 28px;border-radius:99px;font-family:var(--fh);font-weight:700;font-size:.93rem;cursor:pointer;border:none;transition:transform .18s,box-shadow .18s}
.btn:hover{transform:translateY(-2px)}
.btn-p{background:linear-gradient(135deg,var(--pr),var(--pr2));color:#fff;box-shadow:0 6px 18px rgba(15,118,110,.3)}
.btn-p:hover{box-shadow:0 10px 28px rgba(15,118,110,.4)}
.btn-o{background:#fff;color:var(--pr);border:2px solid var(--pr)}
.btn-o:hover{background:var(--pr);color:#fff}
.btn-sm{padding:10px 20px;font-size:.85rem}

/* HERO */
#hero{padding-top:150px;padding-bottom:72px;background:linear-gradient(150deg,#fff 50%,#E8F7F4 100%)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.perks{margin-top:24px;display:flex;flex-direction:column;gap:10px}
.perk{display:flex;align-items:center;gap:10px;font-weight:700;font-size:.95rem}
.ck{width:20px;height:20px;border-radius:50%;background:var(--pr);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.7rem;flex-shrink:0}
.actions{margin-top:30px;display:flex;gap:14px;flex-wrap:wrap}
.note{margin-top:14px;font-size:.85rem;color:var(--mu)}

/* ILUSTRAÇÃO DO FUNIL (HTML puro, sem screenshot) */
.board{background:var(--sur);border:1px solid var(--bo);border-radius:20px;box-shadow:var(--shm);padding:18px}
.board-top{display:flex;gap:6px;margin-bottom:14px}
.board-top i{width:10px;height:10px;border-radius:50%;background:var(--bo)}
.cols{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.col h4{font-family:var(--fh);font-size:.75rem;color:var(--mu);text-transform:uppercase;letter-spacing:.06em;margin-bottom:8px}
.card{background:var(--bg);border:1px solid var(--bo);border-radius:10px;padding:10px;margin-bottom:8px;font-size:.8rem}
.card b{display:block;font-size:.82rem;color:var(--dk)}
.tag{display:inline-block;margin-top:6px;font-size:.66rem;font-weight:800;padding:2px 8px;border-radius:99px}
.t-wa{background:rgba(37,211,102,.14);color:#128C4A}
.t-form{background:rgba(15,118,110,.12);color:var(--pr)}
.t-ag{background:rgba(245,158,11,.16);color:#9A5B00}
.t-ads{background:rgba(59,89,152,.14);color:#3B5998}

/* GRADES DE RECURSOS */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:44px}
.feat{background:var(--sur);border:1px solid var(--bo);border-radius:var(--r);padding:28px;box-shadow:var(--sh)}
.feat .fi{font-size:1.7rem;margin-bottom:12px}
.feat h3{font-family:var(--fh);font-size:1.08rem;font-weight:700;margin-bottom:8px;color:var(--dk)}
.feat p{color:var(--mu);font-size:.95rem}
.feat ul{margin-top:10px;display:flex;flex-direction:column;gap:6px;font-size:.93rem}
.feat ul li::before{content:"✓ ";color:var(--pr);font-weight:800}
.alt{background:#fff;border-top:1px solid var(--bo);border-bottom:1px solid var(--bo)}

/* COMO FUNCIONA */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:44px;counter-reset:s}
.step{background:var(--sur);border:1px solid var(--bo);border-radius:var(--r);padding:24px;position:relative}
.step::before{counter-increment:s;content:counter(s);display:flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:50%;background:var(--pr);color:#fff;font-family:var(--fh);font-weight:800;margin-bottom:12px}
.step h3{font-family:var(--fh);font-size:1rem;margin-bottom:6px;color:var(--dk)}
.step p{color:var(--mu);font-size:.92rem}

/* PLANOS */
.plans{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:44px;max-width:900px;margin-left:auto;margin-right:auto}
.plan{background:var(--sur);border:1px solid var(--bo);border-radius:20px;padding:32px;box-shadow:var(--sh);display:flex;flex-direction:column}
.plan.pro{border:2px solid var(--pr);box-shadow:var(--shm)}
.plan h3{font-family:var(--fh);font-size:1.4rem;color:var(--dk)}
.plan .for{color:var(--mu);margin:6px 0 18px;font-size:.95rem}
.plan ul{display:flex;flex-direction:column;gap:9px;margin-bottom:26px;flex:1}
.plan li{display:flex;gap:10px;font-size:.95rem}
.plan li::before{content:"✓";color:var(--pr);font-weight:900}
.plan .inc{font-weight:800;color:var(--dk)}
.plan .inc::before{content:"+"}
.fine{margin-top:22px;text-align:center;color:var(--mu);font-size:.88rem}

/* FAQ */
.faq{max-width:820px;margin:40px auto 0;display:flex;flex-direction:column;gap:12px}
.faq details{background:var(--sur);border:1px solid var(--bo);border-radius:14px;padding:18px 22px}
.faq summary{cursor:pointer;font-family:var(--fh);font-weight:700;color:var(--dk);list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--pr);font-size:1.3rem;line-height:1}
.faq details[open] summary::after{content:"−"}
.faq details p{margin-top:10px;color:var(--mu)}

/* CTA FINAL */
.cta{background:linear-gradient(135deg,var(--dk),#12433F);color:#fff;border-radius:24px;padding:56px 32px;text-align:center}
.cta .h2{color:#fff}
.cta p{color:rgba(255,255,255,.8);margin:12px auto 26px;max-width:560px}

/* PÁGINAS DE TEXTO (privacidade, termos) */
.doc{padding-top:130px}
.doc article{background:var(--sur);border:1px solid var(--bo);border-radius:20px;padding:44px;max-width:860px;margin:0 auto}
.doc h1{font-family:var(--fh);font-size:clamp(1.7rem,3.4vw,2.3rem);color:var(--dk);line-height:1.2}
.doc .upd{color:var(--mu);font-size:.9rem;margin:8px 0 28px}
.doc h2{font-family:var(--fh);font-size:1.2rem;color:var(--dk);margin:30px 0 10px}
.doc p,.doc li{color:#34424D;margin-bottom:10px}
.doc ul{list-style:disc;padding-left:22px}
.doc a{color:var(--pr);text-decoration:underline}

/* RODAPÉ */
footer{background:var(--dk);color:rgba(255,255,255,.75);padding:56px 0 28px;margin-top:72px;font-size:.92rem}
.fg{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
footer .logo{color:#fff}
footer h4{font-family:var(--fh);color:#fff;font-size:.95rem;margin-bottom:12px}
footer li{margin-bottom:8px}
footer a:hover{color:#fff}
.fb{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:20px;font-size:.82rem;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

@media (max-width:900px){
  .hero-grid,.grid2,.plans{grid-template-columns:1fr}
  .grid3{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr}
  .fg{grid-template-columns:1fr 1fr}
}
@media (max-width:760px){
  .nt{display:block}
  .nlinks{display:none;position:absolute;top:68px;left:0;right:0;background:#fff;flex-direction:column;align-items:stretch;padding:16px 24px 22px;gap:14px;border-bottom:1px solid var(--bo)}
  nav.open .nlinks{display:flex}
  .grid3,.steps,.fg{grid-template-columns:1fr}
  .cols{grid-template-columns:1fr 1fr}
  .cols .col:last-child{display:none}
  section{padding:56px 0}
  .container{padding:0 16px}
  .doc article{padding:26px 18px}
}